KEY TAKEAWAYS: chapter readings
- Paige Meyer
- Sep 21, 2018
- 2 min read
Updated: Oct 5, 2018
Chapter 3:
- "Journalist build an individual brand for themselves"
-Journalist don't have to rely solely on an outlet. They instantly can reach their following.
-Online Presence is key for journalist
-Key components: be a go-to source, be YOU, be professional, slow and steady, "digital business cards."
-having a private account too would defeat the purpose of a journalist using social media.
-"Build a version of you online"
-Create a distinct bio to differ you from others.
-be sure to use the @, tag people when deserved, adds to more engagement
-Finding a "beat" or topic area for a theme of blogs or posts.
-social media: listening, connecting, analyzing, sharing
Chapter 4:
-Live-tweeting is a great use of communication (keeps everyone on their toes)
-Twitter polls/engagement factors can help build a following.
-Going off that, I would assume that going Live is also an affective way to build an audience. (it is, lol)
-Something new I learned: "SIGNAL" is Facebooks discovery and curation tool. Through signal dashboard you can search trends, photos, videos and posts on FB and Instagram.
-Connect your Instagram to other social accounts to update everything with a "click"
-LinkedIn: professional social. find alumni, company pages, groups. (I previously used it to find an internship as well by searching job titles)
-Social media helps with: tips line (to find story ideas) Sources (to find sources for a story) and Content (additional information or video/photos)
-Crowdsourcing: specific request from the audience. Find a range of content. (Helps to collaborate with communities)
Chapter 7:
-Social Media Ethics and Policies:
-Social media acts as the focus of any newsroom. (Rumors, fake news, unreliable sources can wildfire online and go viral.)
-The growing use of social media causes an ethical/professional boundaries for journalist
-Positive: can contact sources via social media and can keep up with the latest trends, quickly receive approved generated content from users.
-Negative: Watch what you post, you are in the public eye, handling inaccurate or false info, news outlets could potentionally demand ownership of accounts.
-SEEK TRUTH: journalist are responsible for what they deem accurate online. Gather, update and correct information through the life of a story, update your work.
-Each newsroom could have a specific policy one must follow
-As news gets bigger, new dilammas arise.
-Ethical decision making: following the ethics code established, what is right/what is wrong, help with decision making
-Try to avoid posting: personal opinions, political views, religion, advocating on a behalf, joining social networking groups associated towards a single party, sharing STAFF only info.
-Retweet Tip: add context to your retweet, this can make sure it is not interpreted wrong
-Two-way, interactive conversations helps with informal engagement between journalists and the public (I feel like this helps to build a following)
-VERIFY user-generated content: ALWAYS, cross-check info, always think it is too good to be true, review history of account, seek official corroboration by contacting traditional sources.
-How to write a proper correction: acknowledge the error and push out the correction in the same place where it was shared. Do not just delete it. Create a new post that indicates you made an errir and explain exactly what needs to be corrected. (ex. twitter: CORRECTION: insert tweet here.)

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