News Room Study: NowThis News

NowThis News is a website and media company that was founded in 2012 by former Huffington Post chairman, Kenneth Lerrer and former Huffington Post CEO, Eric Hippeau. It is a strictly digital publication that posts videos to its website and social media pages such as Facebook, Twitter, Instagram and Youtube.

NowThis News is a news outlet that focuses heavily on investigative reporting and interviewing in the form of video news. As rated the #1 video news brand, NowThis News covers topics from news, politics, entertainment, money, food and sports to columns such as her, nerd and weed.

The broad topic range covered can target and inform just about anyone. It mainly targets millennials and majority of its viewers are under the age of 35. However, the outlet is known to be left bias. It is known to skew more towards a liberal platform.

NowThis News focuses on visual storytelling through shorter, informative video pieces posted online. Its website it easy to navigate to and gives off a very trendy feel to its viewers using bright colors and visuals.

This news outlet has a heavier following on Instagram and Facebook than Twitter. Reaching well over 13 million likes on Facebook and 1 million followers on Instagram, the company uses video and visually based posts to be highly effective in reaching its audience. The content NowThis News uploads are mainly interviews on specific topics with subtitles underneath. As for Twitter, little visuals are used and less than 7,000 people follow and interact with the page.

The short one to three minute videos benefit its audience by keeping them informed and engaged heling to lead Nowthis News in being one of the most affected video news sources.